Athens Convention Bureau
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Green Marketing Conference

Green Marketing Conference

13/02/2009 - 15:54

13 February, Dais Cultural Center

How could one develop his green strategies, while convincing the customers about the value of one's proposition? How could sustainability be transformed into communications that connect with consumers? What is ethical for a brand, and what is effective? This conference assesses the challenges for finding the right strategy, and looks at the emerging opportunities of green marketing.